Frequently Asked Questions

As the name would suggest, this section is a compilation of answers to the questions our clients commonly ask.

Just start by following one of the links below.

If you don't find the answers you are looking for, please feel free to contact us. We'll be happy to help in any way we can.

  1. Are you a “green” company?
  2. At what resolution should I save my photos and graphics?
  3. Can you scan and save my files to a CD?
  4. Do you offer storage and inventory?
  5. How do I go about getting an estimate from you?
  6. How long does it take for you to complete my order?
  7. Is white considered a printing color?
  8. Tips on file format setups
  9. What do I need to provide for variable data projects?
  10. What does personalization mean?
  11. What file format should I use when submitting my electronic document for printing?
  12. What is a "proof"?
  13. What is the Pantone Matching System?
  14. What is variable data printing?
  15. What type of products and services do you provide?
  16. What type of return can I expect from personalized or variable data marketing materials?
  17. Why do the printed colors look different from the colors on my screen?
  1. Are you a “green” company?

    Absolutely! As an FSC Certified Printer, we take very seriously our role in preserving the environment and integrate numerous green practices into our daily operations. In addition to energy-efficient equipment and chemical-free technologies, we recycle a considerable amount of our production material. We also print many of our projects using recycled paper stock. If you would like to use recycled paper for your next print job, let us know. You’ll be pleased with the results and feel good about helping the environment, too.

  2. At what resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi.

    Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

    Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

  3. Can you scan and save my files to a CD?

    Yes. We can scan drawings and save electronic versions or copy files to a
    CD.

  4. Do you offer storage and inventory?

    Yes. We can provide storage and inventory of many items that would be difficult for you to keep on hand. In addition, we can ship inventory items directly when ordered through our Online Ordering System and Document Library.

  5. How do I go about getting an estimate from you?

    Estimates can be requested through our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote, give us a call and consult with one of our customer service representatives.

  6. How long does it take for you to complete my order?

    Delivery dates will vary depending on customer demand and the size and scope of the project. For an accurate number of production days on your project, please contact one of our customer service managers for assistance.

  7. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

  8. Tips on file format setups

    Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your postcard.
    • Enclose all screen fonts and printer fonts
    • Include all placed images
    • Make sure your files are set with proper bleed, trim and safety areas.
    BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
    TRIM: This is the guideline where the card will be cut
    SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.

  9. What do I need to provide for variable data projects?

    We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.

    Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.

  10. What does personalization mean?

    Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.

    Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.

  11. What file format should I use when submitting my electronic document for printing?

    PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

  12. What is a "proof"?

    A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. Typically, we will produce a proof on our Epson inkjet printers that will be sent to you. You may also opt to view your proofs online.

  13. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  14. What is variable data printing?

    Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.

  15. Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Products & Services area in the Customer Service Section of our website.

  16. What type of return can I expect from personalized or variable data marketing materials?

    Studies consistently show that personalized marketing receives a far greater response than static pieces.

    On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.

    While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.

  17. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

 
R.C. Brayshaw partners Forest Stewarship Council Printing Industries of New England Heidelberg USA Adobe Systems Printing Industries of America
OFFSET OPERATIONS: 45 Waterloo Street, Warner, NH 03278 • Phone: 603-456-3101 • Fax: 603-456-3105
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DIGITAL OPERATIONS: 11 Commerce Avenue, W. Lebanon, NH 03784 • Phone: 603-298-5057 • Fax: 603-276-7018
WAREHOUSE & FULFILLMENT: 29 Newmarket Rd, Warner, NH 03278 • Phone: 603-456-3101 • Fax: 603-456-3105